AFL tells Sportsbet to stop using players in AI-generated content
2026-10-13 · AI (artificial intelligence) | The Guardian
Sportsbet got caught using AI to put words in AFL players' mouths without permission, including a deepfake of Lachie Neale thanking himself. The AFL had to step in and tell its own gambling partner to stop creating unauthorized AI content featuring real athletes. Nothing says 'responsible partnership' like fabricating video of someone's likeness for betting promos.