Workplace

AI ‘accent masking’ at overseas call centres sparks union backlash in Canada

2026-05-06 · r/technology

AI accent-masking tech is being deployed at overseas call centres to make workers sound more 'local,' and Canadian unions are not having it. Because nothing says 'we value diversity' like using AI to digitally erase someone's identity in real time. The technology threatens both offshore workers' dignity and onshore jobs that unions fought to protect.

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