Brands using AI-generated influencers to promote products on social media
2026-06-21 · AI (artificial intelligence) | The Guardian
Brands are secretly deploying AI-generated influencers on social media, passing off fake digital humans as genuine customers reviewing their products. Nothing says 'authentic customer experience' like a hallucinated person who's never touched your product. The investigation has prompted calls for transparency rules, because apparently 'don't catfish your customers' wasn't already obvious.