Creative

SKF advert review – let’s hope this dull AI Greta Garbo is not the future

2026-09-30 · AI (artificial intelligence) | The Guardian

SKF dug up Greta Garbo's likeness with AI to star in a 99-second ad so dull it makes death look like the better career move. Another company proving that just because you can digitally resurrect dead celebrities doesn't mean you should. The AI Garbo is described as bizarre and humourless — so at least it's consistent with most AI-generated content.

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