Taylor Swift Wants to Trademark Her Likeness. These TikTok Deepfake Ads Show Why
2026-04-29 · WIRED
Scammers are weaponizing AI deepfakes of Taylor Swift and other celebrities in TikTok ads to harvest personal data from unsuspecting fans. The pop star is now seeking to trademark her own likeness — because apparently in the AI era, you need legal paperwork to prove you're actually you. Nothing says 'technological progress' like needing a trademark to stop fake versions of yourself from committing fraud.