The Audemars Piguet x Swatch Collaboration Is Here for Real
2026-05-12 · WIRED
AI-generated fake collaboration concepts flooded Instagram so convincingly that Swatch had to rush out the real Audemars Piguet x Swatch Royal Pop reveal early. Nothing says 'trustworthy visual media' like brands being forced to compete with AI hallucinations of their own products. The machines aren't replacing designers yet — they're just making their jobs more annoying.